12/19/2023 0 Comments Corporate minion meaning![]() Illumination created an even bigger opportunity for Universal with the introduction of the evil purple Minions in the new film.Īs a result of the merchandise deals, studio is expected to generate around $200 million in retail sales over the next three years, a notable sum when you consider Universal hasn’t been in the toy business since 2005’s “King Kong.” Universal’s theme parks also get their own exclusive merchandise. The $543 million worldwide box office haul (and $320 million in home entertainment sales, also global) of the first film enabled Universal to significantly expand its product push around the sequel, which now has toymakers Hasbro and Thinkway on board, who are making versions of Monopoly and Operation designed around the Minions along with a banana-scented fart blaster gun that Toys R Us will sell exclusively. “With the second one you have an opportunity to grow the program in the way you want it to grow,” Sperber says, and grab a larger piece of the $5.3 billion in royalty revenues the licensing industry generates each year. There’s also a lot more room to grow “Despicable Me’s” consumer products biz, which was limited to just T-shirts and plush figures around the first film, given it wasn’t based on a known property. “There’s still room for growth in other parts of the world,” Sperber said Kellogg’s is expected to launch a heavy promo in 15 Latin American countries for the film, as a result. The first film played strongly in foreign territories like Latin America, a region known to favor family films, and earned $292 million overall. ![]() The characters don’t speak English but a form of gibberish that is understandable given their expressive faces and comic movements. Again, the Minions will do much of the heavy lifting, considering they translate easily across the world. “You can’t write a check and buy” that kind of exposure, she adds.īut in building its Minion business, Universal is looking far beyond the U.S.’ borders. The traffic that flows into a Walmart, Toys R Us and McDonald’s each day, for example, is expected to generate billions of impressions for “Despicable Me” “that makes a statement in the culture that is incredibly valuable in the overall marketing campaign” of the sequel, Sperber said. The involvement of the brands is seen as key in helping Universal build a franchise that it hopes will help boost the bottomline of the studio’s various divisions - from theatrical to theme parks - over the next 10 years. ![]() That’s clearly seen in the array of promo partners, with McDonald’s looking to move toy filled Happy Meals to kids as Progressive aims to sell insurance to first time drivers. ![]() “This film has completely broken out of the family film template it appeals as much to teen boys as it does to eight-year-old boys and adults with kids and adults without kids,” says Stephanie Sperber, president of Universal Partnerships and Licensing. ![]()
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